Help the Community, Help Your Business, Be a Part of the Solution!
Interested in Becoming A Partner?
Empower Your Customers
MeaningFull Meals is on a mission to end food insecurity by partnering with those who know food best: restaurateurs like you. By joining forces with MeaningFull Meals you’ll also signal your stand to customers on an important societal issue. The timing couldn’t be better. Consumers are fired up and making buying decisions like never before in support of brands that stand for something. And savvy brands understand that embracing cause marketing is sound strategy, not simply philanthropy.
Our approach at MeaningFull Meals? Empower yours guests to make small purchasing changes that lead to big impacts in their own community.
The MeaningFull Meals process is straightforward: you designate selected items on your menu as “MeaningFull Meals.” When guests purchase those items, a percentage of proceeds go to trusted Chicago organizations working to eradicate hunger. Through a MeaningFull Meals tracking code, your guests can chart where their money goes. They’ll see firsthand that small everyday purchases go a long way toward eliminating hunger in our city.
The bottom line
Partnering with MeaningFull Meals is smart business:
Nearly two-thirds of consumers surveyed said they would choose a brand (or pick a new one) based on its stand on societal issues. [Source]
When choosing between two brands of equal quality and price, 90 percent of U.S. shoppers are likely to switch to a cause branded product. [Source]
Consumers, particularly millennials, are increasingly looking to businesses as a force for positive social impact, and when brands engage in social issues, they are more likely to earn their trust and loyalty. [Source]
In connecting with consumers on this very personal and social level, many companies in crowded markets are finding a unique way to differentiate themselves and establish a higher-end image. [Source]
Summing it up
Shifting customer demographics, a soaring belief-driven mindset among consumers and new digital tools are converging to create conditions that allow savvy restaurateurs to set themselves apart from the competition while doing the right thing. Join MeaningFull Meals in becoming a cause marketing beneficiary and leader!
Founded in 2018 by three University of Chicago Booth School of Business MBA students, MeaningFull Meals helps diners give back to the community through everyday purchases from our restaurant partners. Purchase proceeds go to organizations combating hunger. Join us in our goal of serving 20,000 meals by summer 2019! We’re also proud alumni of the Clinton Global Initiative University.